Panel discussions are common at UK business events, but asking a great question during one can elevate your visibility, spark dialogue, and even start new partnerships. Here’s how to make your questions count.
1. Do Your Research
Know who’s speaking, what they specialise in, and the theme of the session. This allows you to ask targeted questions that show insight and respect for the panel’s expertise.
2. Be Clear and Concise
Rambling questions lose impact. State your point in one or two sentences, then ask your question directly. Clarity signals professionalism.
3. Focus on Action-Oriented Topics
Ask questions that prompt practical insights:
- “What’s one action businesses can take this year to…?”
- “How can startups apply your insights with limited resources?”
- “What changes do you foresee in the next 12 months and how should we prepare?”
4. Avoid Self-Promotion (but Be Visible)
It’s fine to introduce yourself briefly, e.g. “I’m Sarah, founder of a fintech startup…” but don’t turn the question into a pitch. Your credibility will grow more from the relevance of your question.
5. Build on the Conversation
Reference something just said: “You mentioned challenges in scaling green tech—what’s been most effective in overcoming them?” This shows you’re actively engaged and adds value.
6. Ask What Others Won’t
If the session is skimming the surface, go deeper. Ask about overlooked risks, ethical implications, or customer impact. The best questions challenge assumptions.
7. Leave Room for Dialogue
Open-ended questions encourage richer responses and often invite further discussion after the panel. Yes/no queries shut the conversation down.
8. Follow Up Afterwards
Approach panellists after the session. Thank them, share a takeaway, and ask to connect on LinkedIn. A good question is a great conversation starter.
In short, smart questions at panel discussions can position you as a thoughtful professional—and turn passive attendance into active influence.